For Immediate Release

MARCH 28, 2017

Lucas Oil Racing and Elevate Marketing partner to launch citizen led initiative that meets critical needs of Arizona’s foster children.

Contact: Vickie Isaac | M.Ed. 602-403-7575 | [email protected]

On April 1, 2017, the “We Are Their Future” citizen’s initiative launches an intensive public awareness campaign to engage Arizonans in helping to meet the needs of the over 17,000 children currently in Arizona’s foster care system. Kick off will be at the Lucas Oil Spring Dragboat Racing Nationals at Wild Horse Pass Motor Sports Park in Chandler, AZ.

The generous partnership with Lucas Oil Racing provides the high visibility platform needed to communicate with the public. In celebration of the initiative’s kick off, Lucas Oil Racing has donated race day tickets and is hosting lunch for over 500 foster children and their families.

According to Ken Dollar, Director of Lucas Oil Dragboat Racing, “It will be a wonderful day at the races! We are extremely excited about playing a role in kicking off this important initiative. Lucas Oil has long been committed to family values. It is a perfect match for who we are and exactly the kind of broad support we want to give to vulnerable children and families. We are honored to provide a platform to help change foster children’s lives, and invite Arizona businesses, corporations and individuals to join us.”

With the tagline, “Everyone Can Do Something,” the initiative outlines tangible ways to insure that no child is forgotten or denied the opportunity for a happy, safe childhood. Foster homes, adoptive families, volunteers, mentors, practical needs (cribs, mattresses, clothing, etc.), and financial contributions for the non-profits serving Arizona’s foster children will all be encouraged. The website will serve as the educational hub for involvement at

We Are Their Future will provide crucial support for the non-profit organizations serving Arizona’s foster children. A thank-you luncheon is scheduled on Friday, March 31 at Grand Canyon University with keynote speakers Christine Arians, co-founder of the Arians Family Foundation and wife of Cardinals head coach Bruce Arians, as well as Debbie Moak, Director of the Governor’s Office of Youth, Faith and Family. The luncheon will celebrate the tireless efforts of the non-profits, and detail the ways the “We Are Their Future” initiative can help support their important work.

According to Vickie Isaac, President/CEO of Elevate Marketing and creator of the initiative,
I firmly believe that if Arizona citizens and businesses really understood the needs of our foster children, every foster child would have a safe, happy home. Foster children want to be just like other children — with forever families, birthday parties, bicycles, playing sports or music, camping, cooking, dancing, dreaming…. Everyone can do something to help. Foster, adopt, volunteer, donate. Government should not be raising children — we can all step up to help care for these vulnerable foster children. If everyone does what they can, these precious children’s lives will be changed forever. And Arizona will be a better state because her citizens put their children first.

About Lucas Oil Products
Lucas Oil is the leading manufacturer of petroleum additives and oils for high performance engines. Founded by trucker Forrest Lucas and his wife Charlotte in 1989, today Lucas Oil sponsors a variety of motorsports racing events and is heavily involved in multiple national and international charities. For more about Forrest and Charlotte Lucas and Lucas Oil, visit

About Elevate Marketing
Elevate Marketing is an Arizona based full service advertising agency with over two decades of experience serving local, state, national and international clients. Elevate Marketing specializes in meeting the needs of non-profit and cause oriented organizations whose missions are to help strengthen communities and serve people in need.
Elevate Marketing LLC | 602.403.7575 | | [email protected]